Privacy Policy

Last Updated: February 12, 2026

1. WHO WE ARE

Bechify Pakistan, operated by PRIMEARZ LLP (referred to as “Bechify,” “we,” “us,” or “our”), is an online marketplace platform that connects buyers and sellers across Pakistan.

For purposes of this Privacy Policy:

• “Platform” means our website (bechify.pk), mobile applications, and all related services
• “Services” means all features, content, and functionality we provide
• “You” or “User” means anyone who accesses or uses our Platform

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

When you create an account, post listings, or use our Services, you may provide:

2.2 Phone Number Verification

Important: We require phone number verification to ensure platform security and reduce fraud. Your verified phone number may be displayed on your public ad listings so potential buyers can contact you directly. By posting an ad, you consent to your phone number being visible to other users.

2.3 Automatically Collected Information

When you use our Platform, we automatically collect:

• Device Information: Device type, operating system, browser type, unique device identifiers
• Usage Data: Pages viewed, features used, search queries, clicks, time spent on pages
• Location Data: IP address, general geographic location (city/region)
• Cookies and Similar Technologies: See our Cookie Policy section below
• Log Data: Access times, error logs, referring URLs

2.4 Information from Third Parties

We may receive information from:

• Social Media: If you sign up using social media accounts (Facebook, Google)
• Payment Processors: Transaction confirmations from EasyPaisa, JazzCash, etc.
• Analytics Providers: Usage statistics and demographic information
• Advertising Partners: Ad performance and user engagement data

3. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

3.1 Provide and Improve Services

• Create and manage your account
• Display your listings to potential buyers
• Enable communication between buyers and sellers
• Process payments for premium services
• Verify your identity and phone number
• Improve platform functionality and user experience
• Develop new features and services

3.2 Safety and Security

• Detect and prevent fraud, spam, and abuse
• Monitor for prohibited content and activities
• Verify user accounts and prevent fake registrations
• Enforce our Terms and Conditions
• Protect the rights and safety of users
• Respond to legal requests and comply with laws

3.3 Communication

• Send you service-related notifications (account updates, listing status)
• Respond to your inquiries and support requests
• Send you marketing communications (with your consent)
• Notify you of new features, promotions, or special offers
• Request feedback and reviews

3.4 Personalization

• Customize content and recommendations based on your preferences
• Show you relevant listings and advertisements
• Remember your settings and preferences
• Provide location-based services

3.5 Analytics and Research

• Analyze user behavior and platform performance
• Generate aggregated statistics and reports
• Conduct market research and surveys
• Understand trends and user demographics

4. PUBLICLY AVAILABLE INFORMATION

4.1 Information Visible on Your Listings

When you create a listing, the following information may be publicly displayed:

• Your Name: First name, last name, or username
• Phone Number: Your verified contact number
• Email Address: May be visible if you choose to display it
• Location: City, area, or neighborhood
• Profile Picture: If you upload one
• Listing Details: Product photos, descriptions, pricing
• Reviews and Ratings: Feedback from other users

4.2 Control Your Visibility

You can control some aspects of your public profile through account settings, but please note:

• Your phone number will be visible on listings to enable buyer contact
• Information shared with other users can be copied, saved, or shared by them
• Search engines may index your public listings
• Once information is shared, we cannot control how others use it

Exercise caution when posting personal information publicly.

5. HOW WE SHARE YOUR INFORMATION

We may share your information in the following circumstances:

5.1 With Other Users

When you post a listing or communicate with other users, your information (name, phone number, email, location) may be visible to them to facilitate transactions.

5.2 Service Providers

We share data with third-party service providers who help us operate the Platform:

• Cloud Hosting: Servers and data storage
• Payment Processors: EasyPaisa, JazzCash, bank payment gateways
• SMS Services: Phone verification and notifications
• Email Services: Transactional and marketing emails
• Analytics Tools: Google Analytics, Facebook Pixel, etc.
• Customer Support: Helpdesk and ticketing systems

5.3 Advertising Partners

We may share aggregated or anonymized data with advertising partners to display relevant ads. These partners may use cookies and tracking technologies.

5.4 Legal Requirements

We may disclose your information if required to:

• Comply with laws, regulations, or legal processes
• Respond to government or law enforcement requests
• Enforce our Terms and Conditions
• Protect our rights, property, or safety
• Prevent fraud or illegal activities
• Protect the rights and safety of users

5.5 Business Transfers

If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the new owner. We will notify you of any such change.

5.6 With Your Consent

We may share your information for other purposes with your explicit consent.

6. DATA STORAGE AND SECURITY

6.1 Where We Store Your Data

Your data may be stored and processed in Pakistan or in other countries where our service providers operate secure servers. We take appropriate measures to ensure your data is protected regardless of location.

6.2 Security Measures

We implement industry-standard security measures to protect your data, including:

• Encryption of data in transit and at rest
• Secure server infrastructure with firewalls
• Access controls and authentication
• Regular security audits and updates
• Employee training on data protection

6.3 No Absolute Security

6.4 Data Retention

We retain your personal information for as long as:

• Your account is active
• Necessary to provide services
• Required to comply with legal obligations
• Needed to resolve disputes or enforce agreements

After you delete your account, we may retain some information in backups or as required by law.

7. YOUR PRIVACY RIGHTS

Depending on your location and applicable laws, you may have the following rights:

7.1 Access and Correction

• Right to Access: Request a copy of the personal data we hold about you
• Right to Correction: Request correction of inaccurate or incomplete data

7.2 Deletion and Restriction

• Right to Deletion: Request deletion of your personal data (subject to legal requirements)
• Right to Restriction: Request limitation of processing in certain circumstances

7.3 Portability and Objection

• Right to Portability: Request your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests

7.4 Marketing Communications

You can opt out of marketing emails by:

• Clicking the “unsubscribe” link in any marketing email
• Adjusting preferences in your account settings
• Contacting us at support@bechify.pk

Note: You cannot opt out of service-related communications (account notifications, security alerts, etc.)

7.5 How to Exercise Your Rights

To exercise any of these rights, contact us at support@bechify.pk with:

• Your full name and registered email address
• Description of your request
• Proof of identity (for security purposes)

We will respond within a reasonable timeframe as required by applicable law.

8. COOKIES AND TRACKING TECHNOLOGIES

8.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our Platform. They help us remember your preferences and improve your experience.

8.2 Types of Cookies We Use

• Essential Cookies: Required for the Platform to function (login, security)
• Functionality Cookies: Remember your settings and preferences
• Analytics Cookies: Help us understand how you use the Platform (Google Analytics)
• Advertising Cookies: Deliver relevant ads and measure ad performance

8.3 Third-Party Cookies

We use third-party services that may set their own cookies:

• Google Analytics – website analytics
• Facebook Pixel – advertising and analytics
• Advertising networks – ad targeting and measurement

8.4 Managing Cookies

You can control cookies through your browser settings:

• Block all cookies
• Accept only certain cookies
• Delete existing cookies

Note: Disabling cookies may affect Platform functionality and your experience.

9. CHILDREN’S PRIVACY

Our Platform is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@bechify.pk and we will delete such information.

Users between 13-18 years old may only use the Platform with parental or guardian consent and supervision.

10. THIRD-PARTY LINKS AND SERVICES

Our Platform may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information.

This includes:

• Payment processors (EasyPaisa, JazzCash)
• Social media platforms (Facebook, Twitter, WhatsApp)
• External websites linked in listings
• Third-party apps or plugins

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by:

• Posting the updated policy on our Platform with a new “Last Updated” date
• Sending an email notification to your registered email address
• Displaying a prominent notice on our homepage

Your continued use of the Platform after changes constitutes acceptance of the updated Privacy Policy. If you do not agree with the changes, you must stop using the Platform and delete your account.

12. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than Pakistan where our service providers operate. These countries may have different data protection laws.

When we transfer your data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.

13. CONTACT US

14. CONSENT AND ACCEPTANCE

By accessing or using Bechify Pakistan, you acknowledge that you have read, understood, and agree to this Privacy Policy. You consent to the collection, use, and sharing of your information as described in this policy.

© 2026 Bechify Pakistan. All rights reserved.